The Webflow Playbook

for solo designers

Look Inside

Everything inside of your playbook

Get Started - $197

5 follow-along video tutorials using The Webflow Project Checklist

Watch me build a project from start to finish using The Webflow Project Checklist

3 Editable Notion Templates

Includes my Client Project Dashboard, Client Intake questionnaire, and my Webflow Project Checklist.

3 Editable Figma Templates

Grab my Creative Direction Presentation, Brand Presentation, and Style Guide template directly in Figma. Video tutorials included.

50+ of my favorite tools & project resources

Get access to my second brain & dive deep in my organized resource list of all my trusted tools I use within my real client projects.

The video lessons

01

Brainstorm, Sitemap & Wireframing

Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize everything into a clear sitemap and interactive wireframe, giving you a flexible but solid foundation.

Pitch Your Creative Direction

Creating your Sitemaps & Wireframes

02

Designing in Figma

Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.

Setup Your figma project

Home page design exploration

update your style guide in figma

designing the rest of your site

exporting your assets

03

Webflow Project Setup

Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.

Setup Your new project in webflow

updating your project settings

set up your style guide & designer

04

Webflow Build

Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.

using Components, Properties, & Variants in Webflow

Connecting & Customizing CMS

How I Use component Libraries

Use your Page by Page Checklists

05

Final Prep and Client Handoff

Get aligned with your clients from the very start, & save revisions down the road. Pitch engaging design ideas, and organize.

Forms & integrations

Final Site Prep

Revisions, Training, & Handoff

Use your Page by Page Checklists

testimonials

what designers are saying

Spoiler alert: they’re loving it.
"I spent months trying to figure out web design in Webflow through random tutorials before finding Maddie's course, and it's been a total game-changer. What makes it special is how it walks you through an entire project from start to finish—not just theory, but actual hands-on practice."
Julia
The Webflow Playbook Video Course
"The Webflow Playbook is an absolute game-changer! Maddie shares her knowledge in such a clear and approachable way—no unnecessary jargon, just actionable insights that make you want to dive right in. I kept having those 'Aha!' moments, thinking: 'Why haven't I been doing it this way all along?'"
Sophie
The Webflow Playbook Video Course
"The course is fantastic. There are so many nuggets of insight into her process, as well as super useful assets that can really help everyone who wants to work in Webflow. I'd highly recommend the Webflow Playbook to everyone out there."
Tom Groom
Webflow Playbook Course
The Webflow Playbook is an amazing resource for any Webflow designer/developer. It lays out every step of the process, and clearly guides you on best practices, with the latest additions to Figma, Relume and Webflow. The videos offer great explanations and the checklists keep all the steps in order, so nothing gets missed. Maddie is a great teacher; she explains things clearly, in an easy-to-understand manner, and gives great insight into the process for the solo designer developer.
Margot
Position, Company name
why i built this

ever feel like you’re just winging it in webflow?

YEP. I DID TOO.

In the beginning, I spent hours in Youtube rabbit holes & reddit forums trying to get up to speed to start using Webflow with actual clients.

The excitement was there, but I felt way behind, learning a “no-code tool” from people who — you guessed it — knew how to code.

My websites looked good on the surface, but underneath the hood they were a total mess.

I could follow other’s steps, but I lacked a clear understanding of why I should be making certain development choices over another to build the site I really wanted.  

I needed some clear systems, not only for me, but for my clients.

but here’s the thing most “experts” won’t tell you.

you don’t have to be the best to be successful.

After 10 years as a brand & web designer, dozens of notable clients, & one of those official Webflow Expert badges — I still don’t feel like I have it all figured out.

Webflow can be an overwhelming tool when you’re just getting started. No question.

But you don’t need to master every single feature to find success with this tool, I promise.

You just need to master the right ones and the rest becomes easier.

In this course, I’ll shoot you straight and show you what steps matter most, what you shouldn’t stress over, and how to finally turn project chaos into confidence.
The excitement was there, but I felt way behind, learning a “no-code tool” from people who — you guessed it — knew how to code.

My websites looked good on the surface, but underneath the hood they were a total mess.

I could follow other’s steps, but I lacked a clear understanding of why I should be making certain development choices over another to build the site I really wanted.  

I needed some clear systems, not only for me, but for my clients.

meet your guide
Certified Webflow Expert
👩‍💻‍
Solopreneur of 10+ years
🌴
Based in Los Angeles, CA

Hey, I'm Madz

I’m a designer & certified Webflow expert that’s been building brands and websites for over a decade.

Instead of building an agency, I’ve always known I was happiest as a solopreneur, growing a business of one. But doing it all on your own isn’t easy.

That’s why I create resources for designers who wear all the hats — because I know first-hand the hustle it takes to guide a client through a project from start to finish.

After years of experimenting, I've discovered a process that is not only creatively fulfilling, but effective — delivering agency-quality websites to notable clients without the help of a big team.

I'll show you the tools I use (and how I use them) so you can work smarter, not harder, and deliver sites you’re proud of that get you rave reviews.

Learn with me

the Webflow sidekick you’ve been waiting for

The ultimate playbook to unlock a stress-free workflow so you can deliver confidently & efficiently to your clients every time.

Get it now for $197